MODERN ENGINEERED CLOTHING
Ashley Watson is a London-based menswear designer engineering functional clothing for the road. Having spent seven years designing for a number of leading UK labels, he set out to produce a range of clothing on his own terms. Inspired by the freedom of exploring on two wheels, Ashley uses the knowledge gained riding year-round and in all weathers to guide his work.
Partnering with specialist factories across the UK and Europe, piece by piece, he is building a collection of purposeful clothing that’s hardwearing, reliable and essential to any trip – be it a short run across town or weeks spent on the road. He has an unorthodox approach, feeling that if a piece of clothing still works and looks good several years down the line, then he’s done his job properly. Believing, there’s beauty in an object that functions so well the design has remained unchanged for years. By taking his time he is able to properly test each product and ensure that his work is always of the highest quality.
To see or order the latest products from Ashley Watson >
Same Concept, Different Philosophy.
Riding is all about embracing a lifestyle spiced up by two notions that are so inseparable from the pleasure you experience behind the handlebars that they should always be kept in mind, these notions being risk and freedom. Whilst the latter is something you should embrace, the former is something that you should be in control of and confident in. After all, even the strongest of minds are still fragile enough to need protection.
Of course, you have your own beliefs, your own character and your own mind, and all of these are important to you, so naturally you want to protect them whilst at the same time staying true to who you are.
With this in mind, Qwart designs helmets for those who are not inclined to let others tell them what’s good for them, choosing instead to make up their own minds.