MODERN ENGINEERED CLOTHING
Ashley Watson is a London-based menswear designer engineering functional clothing for the road. Having spent seven years designing for a number of leading UK labels, he set out to produce a range of clothing on his own terms. Inspired by the freedom of exploring on two wheels, Ashley uses the knowledge gained riding year-round and in all weathers to guide his work.
Partnering with specialist factories across the UK and Europe, piece by piece, he is building a collection of purposeful clothing that’s hardwearing, reliable and essential to any trip – be it a short run across town or weeks spent on the road. He has an unorthodox approach, feeling that if a piece of clothing still works and looks good several years down the line, then he’s done his job properly. Believing, there’s beauty in an object that functions so well the design has remained unchanged for years. By taking his time he is able to properly test each product and ensure that his work is always of the highest quality.
To see or order the latest products from Ashley Watson >